FINANCE 105 – Offer a practical explanation of customer relationship marketing (CRM).

Offer a practical explanation of customer relationship marketing (CRM). Then discuss how customer lifetime value (CLV) can be enhanced by effective CRM efforts. Provide an example of a B2C company that either is effective in the use of this strategy, or one that is not. Do the same for a B2B company. Provide a succinct but thorough explanation of your responses.

 

Looking for a Similar Assignment? Let us take care of your classwork while you enjoy your free time! All papers are written from scratch and are 100% Original. Try us today! Use Code FREE15