MKT 230 SNHU University Boutique Communication Strategy Project

So I have attached the main parts that have already been completed in the class

You will compile all the pieces of my assignments and add the last parts of the project from the instructions to complete the cohesive final project



The final project for this course is the creation of an integrated marketing communications plan for the University Boutique. The final project consists of creating a media kit and a fashion show production, and it will culminate in an entire integrated marketing communications plan. The project is divided in to three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Four, Five, and Seven.


To successfully complete this project, you will be expected to apply what you have learned in this course and should include several of the following course objectives:

 Explain the concept of advertising and promotion in the retail industry

 Describe elements of the promotion mix and their use in the retail industry

 Analyze the use of print media, broadcast media, and direct marketing in the retail industry

 Identify the social and ethical aspects of advertising and promotion in the retail industry

 Explain the process for developing an integrated marketing communications plan for a retailer


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