The managerial process of developing and maintaining a matchbetween the resources of an organization

The managerial process of developing and maintaining a matchbetween the resources of an organization and its marketopportunities is called:
A.  market planning.
B.  strategic (management) planning.
C.  marketing strategy planning.
D.  management by objective.
E.  marketing programming. QUESTION TITLE :- The managerial process of developing and maintaining a match between the resources of an

 

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